I finished this website quite some years back the night before a job interview – so it no longer reflects my current thoughts on what is aesthetically pleasing design wise, or what is deemed best practice in either UX or UI. I no longer design, or maintain websites on a freelancing basis (I got the job).
I keep it running just because hey – I don’t to give the domain name up 🙂
And also sometimes I like to roll things back for the hell of it.
The internet is a marvelous place when it comes to teaching yourself things – there is a wealth of free online information at your finger tips to give you guidance and to steer you in the right direction. Free online website builders allow you to create your own websites easily with little or no coding or design skill.
Your free website may look great and appear to have all the right things in all the right places, but much like anything that you buy off the rack there are limitations to what ‘free websites” will offer you straight out of the box.
Launching content onto the internet is so simple that often people don’t realise there is a world of backend complexity when it comes to optimising your content for conversion performance. You may have created pages that you think are an important part of your online strategy but then not given much thought to the performance of these pages once they were launched. Several people have used your contact form so surely this means your website is ‘working’. Or is it?
Your Google Anlytics may show that you have increased traffic, but it is the right kind of traffic? Are your conversions hitting balls out of the park? Are you closing deals? Is your website generating leads that convert into cold hard cash? Or are users visiting your site then invariably committing to your competitors ‘Calls to Action’?
If you have succeeded in launching your company website, you can pat yourself on the back. If you have progressed past the ‘we have some great pictures’ stage and would like to start investigating how you can increase your website conversions then drop me a line.